Beginning in the late 1960s the AFL-CIO, an active participant in Mississippi politics and voting rights, and the Mississippi Freedom Democratic Party unseated the Dixie-Crat power structure in Mississippi. The Council of Federated Organizations conducted a mock election to help Black folk who were unfamiliar with the voting process and to demonstrate the potential power of Black voting. The Black Folk Must Vote button was used by the Council of Federated Organizations (COFO) the Student Nonviolent Coordinating Committee (SNCC) and the Congress on Racial Equality (CORE) to help promote voter registration for African Americans in Mississippi in 1963. This mock election resulted in 80.000 African Americans casting their ballots nearly four times the number of those registered. Today Black Folk Must Vote is a registered trademark and since 2004 has created a nonpartisan grassroots organization that exists to help bring more African Americans to the polls.